NapaStyle: When Napa Valley chef Michael Chiarello established a specialty food line, he asked us to create an identity that captured the region’s love of the culinary arts, fine food and casual elegance. We devised a graphic system that tied together different product categories and evoked the natural and organic qualities for which the wine country is known. The flexible typographic structure and color palette were designed to easily expand into packaging, online and print presentations, a catalog and retail store displays.

NapaStyle: Labels for bottled products.

NapaStyle: Labels for condiments.

NapaStyle: Labels for salts and spices.

NapaStyle: Labels for jars.

NapaStyle: Labels for sauces, dressings, and rice.