National Medical Enterprise: A forerunner to today’s HMOs, National Medical Enterprise wanted to communicate that it offered a full range of medical services nationwide. To simplify this understanding, we pointed out the “head-to-toe” services they offered by placing a fold-out “poster” in the center of the annual report, with one side calling out services tailored specifically for women and children and the other side showing programs directed to male patients.

*Design Classics are projects designed more than 20 years ago that have stood the test of time.