San Francisco Zoo: As part of a major modernization undertaken by the San Francisco Zoo, the largest and oldest zoo in northern California, we were brought on to revitalize its visual identity. The makeover involved everything from environmental signage and printed collateral to branded merchandise, packaging and donor walls. A graphic element that became a hit with visitors was the series of silhouetted animal figures integrated into the wayfinding system.

San Francisco Zoo: Signage at zoo entrance.

San Francisco Zoo: Directional signage.

San Francisco Zoo: Parking lot signage.

San Francisco Zoo: Cover and spread of Zoo Views magazine.