• Piperlime: The Gap Inc. wanted to launch its first online only shoe store and asked for our support in naming and defining a brand language for its website, packaging and numerous collateral pieces. We worked with our naming collaborator, Lexicon, to find a crisp, contemporary sounding name that met clearance for a global brand. Piperlime captured the spirit of the brand, and the symbol and wordmark created a bold yet approachable expression of the name when displayed online, on patterned tissue paper, shipping packages and launch invitations.

    Piperlime
  • Piperlime: Shoe boxes.

    Piperlime
  • Piperlime: Shipping box containing wrapped product.

    Piperlime