The Nature Company: One of California’s first retail experiments, The Nature Company was founded in the early 1980s to promote merchandise that celebrated the natural world. We were originally brought on to design the identity and catalog. As they grew from six stores in the Bay Area to 300 stores nationwide, The Nature Company engaged us in creating a wide variety of products, signage, and specialty packaging.

*Design Classics are projects designed more than 20 years ago that have stood the test of time.

The Nature Company: Stationery system.

The Nature Company: Branded apparel.

The Nature Company: Storefront signage.

The Nature Company: Specialty product.

The Nature Company: Packaging for inflatable animals.

The Nature Company: Gift boxes that transform into bunnies.

The Nature Company: Catalog cover.