Luckyfish: Los Angeles-based restaurant developers, Innovative Dining Group, turned to us for a graphic identity for a chain of sushi restaurants — the first of which opened in Beverly Hills, with plans to expand across California. We designed the identity for the restaurant and the overall branding for everything from dishes to chef aprons to promotional T-shirts.

Luckyfish: The Luckyfish business card.

Luckyfish: Chopstick wrapper.

Luckyfish: Luckyfish restaurant dinnerware.

Luckyfish: Place settings at conveyor belt.

Luckyfish: Chef uniforms.

Luckyfish: Restaurant menu.

Luckyfish: T-shirt for waiters.