Design Within Reach: When founder Rob Forbes decided to start a Web-and-catalog-only home furnishing business, called Design Within Reach, that offered modernist designs, he turned to us to develop a brand identity. In addition to creating DWR’s brandmark, we developed the editorial tone and design for the first catalog based on the profile of the furniture designers.

Design Within Reach: A sampling of the DWR design system applied to catalog covers.

Design Within Reach: This DWR catalog was created specifically for architects and contract furniture buyers.

Design Within Reach:

Design Within Reach: