• California Academy of Sciences: The world’s only institution to combine a museum, aquarium, planetarium and scientific research and education program under one roof, the California Academy of Sciences in San Francisco’s Golden Gate Park sought to establish its new building as an architectural landmark from the day of its reopening. Our mandate was to develop a comprehensive communications program that would build membership before the opening and reflect the institution’s mission of sustainability. Our logo design echoed the silhouette of the “hills” on the building’s living roof.  The woven pattern also earned it the name “the fabric of life.”

    California Academy of Sciences
  • California Academy of Sciences: Entrance to the museum showing identity and banners.

    California Academy of Sciences
  • California Academy of Sciences: Exterior banners.

    California Academy of Sciences
  • California Academy of Sciences: View of the entry logo from inside the Academy.

    California Academy of Sciences
  • California Academy of Sciences: Donor Wall with each donation level represented by a different species.

    California Academy of Sciences
  • California Academy of Sciences: New member package.

    California Academy of Sciences
  • California Academy of Sciences: Newsletter previewing attractions planned for new museum.

    California Academy of Sciences
  • California Academy of Sciences: Covers for Live, the Academy‚Äôs member publication.

    California Academy of Sciences
  • California Academy of Sciences: Visitor map.

    California Academy of Sciences