Tahoe: A Visual History is a book about the art created around or near the Lake Tahoe region, located between California and Nevada. This lavishly illustrated, large-scale book celebrates Lake Tahoe through more than 350 paintings, photographs, buildings, and objects. This deluxe volume features lush landscape paintings by Albert Bierstadt, Marianne North, and Thomas Moran; photographs by Ansel Adams, Imogen Cunningham, Dorothea Lange, and Edward Weston; Native American Washoe baskets; historical maps and sketches by the region’s early explorers; ephemera related to Tahoe tourism of the 1940s–60s; and architectural drawings, such as Frank Lloyd Wright’s proposed cabin community in Emerald Bay and the historic Glen Alpine Springs Lodge design by Bernard Maybeck. Lake Tahoe continues to attract artists, writers, designers, scientists, and other visitors who recognize the unique qualities that the destination has to offer. The cover image is a Bierstadt painting with the title rising from the mist.
The Nevada Museum of Art curated an exhibition based on art inspired by Lake Tahoe. Studio Hinrichs created the exhibit brand and communications, including a wide range of promotional pieces. These included a roll-out postcard booklet for the gift store, print and web ads, bus wraps, apparel, window vinyls and billboards.
© 2017 Studio Hinrichs