For the 75th anniversary of San Francisco’s Golden Gate Bridge in 2012, Studio Hinrichs was asked by the Golden Gate National Parks Conservancy and National Parks Service to design a commemorative logo that would appear on all media and promotional materials and on souvenir products sold during the year-long celebration. We created a rivet-like medallion logo that incorporated the Bridge’s memorable International Orange color and the sun shining through the tower of the suspension bridge.
As part of this identity, we designed Golden Gate Girder, a proprietary typeface that looked like it was cut from the Bridge’s orange beams, rivets and all. Girder was used to make special alphabet keychains and other souvenir items.
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