Having worked with Rob Forbes, the founder of DWR, at the Nature Company, Kit Hinrichs was asked to develop an identity system and catalog for a new retail concept positioned between traditional contract furniture and retail department stores. DWR offers modern designs, quick-ship and moderately priced products to a previously unreached market—the design-sensitive non-designer.
Our approach was to create the look of an "insiders catalog" with the name of the furniture designer prominently displayed. We have also created a second stage catalog for DWR, called Profile, directed exclusively to the design professional.
© 2017 Studio Hinrichs