Following our work on their Dreamery line, Dreyer’s asked Studio Hinrichs to create the packaging and identity design for their new line of Wonka^™ Ice Cream, inspired by the classic Roald Dahl book. With flavors like Kerfuffle Truffle^™ and Kernelpuff Carmelstuff^™ Dreyer’s needed imaginative and fun packaging to reflect the clever concoction inside. We wanted an innovative way for Wonka™ to stand out, so we looked at what existed on the premium ice cream shelf and turned it on its head. Literally. The seven flavors are served in inverted ice cream cartons, which we swirled with bright kaleidoscopic colors surrounding the iconic wordmark. Wonka™ Ice Cream is currently available in Northern California and Nevada.

As a new non-profit, Good Ventures approached Studio Hinrichs in 2011 to create a logo for their philanthropic foundation. The organization seeks to not only improve the lives of the disadvantaged, but also to create and encourage transparency and effectiveness in the social sector. One of the top priorities of the foundation is to become a resource for people who wish to do more to help around the world. To date, their grants include gifts to the Against Malaria Foundation and the Schistosomiasis Control Initiative. We designed an embracing and unifying logo for Good Ventures, which simultaneously refers to their global cause and their desire to reach out to those who share their vision.

Each year, The One Club honors outstanding advertising and design by awarding their prestigious Gold, Silver and Bronze Pencils. In 2011, Kit Hinrichs, together with an international jury, reviewed over 18,000 submissions before selecting 500 finalists. Last year, they asked Studio Hinrichs to create the three-book box set of the 2011 awards. The compendium consists of One Show Annual, Vol. 33, which recognizes the best in television, radio and print advertising; One Show Interactive, Vol. 14, which celebrates premier interactive design; and One Show Design, Vol. 5, which distinguishes notable graphic design. The 2011 One Show Box Set is available for purchase from The One Club.

The Studio Hinrichs team, together with editor Dan Hayes, created Sappi: The New Face of Special Effects in conjunction with the Sappi Standard 5: Special Effects. This bright and fun video celebrates each of the 826 National storefronts and the important work the non-profit does providing writing and tutoring services for kids. It takes a playful look at the many illustrated faces featured in the promotion. For the video, we included twenty-nine of the faces created by the talented illustrators who produced the images used to demonstrate the myriad special processes available in print. The selection of people, creatures and robots represents the variety of art styles found in the book. Set to an upbeat jazz number, the music underscores the colorful tactile imagery and the sense of exploration produced by the book.

The UCSF Champions campaign introduces the public to the UCSF Medical Center’s plans for a new hospital and aims to educate and attract potential donors. Studio Hinrichs were engaged to create a voice, a visual identity and a compelling story this development campaign.

The program is based on champions: the people who, on a daily basis, bring the science, care and financial support to the UCSF hospital system. In the process of interviewing key players and developing the campaign, we were amazed by the quality and passion of the team that makes UCSF a progressive, award-winning medical institution, and we defined them as champions.

The use of black and white photography brings a substance to the people/subjects who are being celebrated and seemed an appropriate way to convey their contribution to the system. The scale of the book is slightly larger than normal to help communicate the idea of champions who are larger than life.

Each stop on the tour will unite designer Kit Hinrichs with a variety of designers, artists, and organizers in conversation to talk about their involvement with The Standard 5 and 826 National.

The events have a suggested donation of $10 that will go towards 826 National and include a reception and presentation in the following cities:

Please check the Sappi events page for more details.